Does Mercado Libre require a white background?

Not in most categories, and not any more. Mercado Libre's general photo page now says you can choose between white, solid or real-life backgrounds depending on the category. Its fashion category pages, including accessories, footwear, tops and dresses, go further and tell sellers to avoid digitally created white backgrounds and solid colors, asking for a light neutral in gray, cream or beige with a real shadow instead. The packs of the same product page is the exception and does require a digitally created pure light background.

What is the minimum photo size for Mercado Libre?

Mercado Libre states that the image must have a resolution where the smaller side is at least 50 pixels and the larger side is at least 500 pixels. That is a floor for very thin items rather than a target. The recommendation is 1200 by 1200 pixels, which is the size that lets buyers zoom in, and photos should be square or close to it with width and height matching.

How much of the frame should the product fill on Mercado Libre?

About 95 percent, with margins avoided, according to the general photo page. The fashion category pages word it differently, asking for the product to occupy most of the image while leaving a little space around it so its real size reads correctly. Where the two differ, follow the page for the category you are listing in.

What gets a Mercado Libre listing paused for photo violations?

Platform attributes you cannot assign yourself, such as bestseller, Full or MercadoLeader badges and promotional banners. Watermarks of any kind. Business logos, purchase or delivery instructions, QR codes, text that is not part of the product, borders, and contact details such as emails, phone numbers or social links. Fashion pages also ask you to keep product measurements off the image.

Does improving product photos actually increase sales on Mercado Libre?

Mercado Libre's own photo guidance opens with the claim that sellers who improved the photos of their listings saw a revenue increase between 15 and 30 percent. It is the platform's figure rather than an independent study, which is worth knowing when you weigh it, but it is also the platform telling you directly which lever it considers worth pulling.

Can I use AI generated photos on Mercado Libre?

Mercado Libre's rule is about what the image shows, not what made it: the photo must be of the item actually for sale, must be one you own or are authorized to use, and must not carry banned elements. A generated image that preserves the real product's shape, color, materials and label text, on the background its category asks for, meets those conditions. Check it against the physical item before it goes live, because accuracy is the part no tool can confirm for you.

Mercado Libre Photo Requirements (2026 Guide)