Upload one product photo and Shotova generates a creator-style clip: a fictional person holding your product, filmed the way a real customer films things on their own phone. Vertical 9:16, 8.5 to 16 seconds, ready in a few minutes.
UGC converts because it does not look like an advertisement. Shotova builds every clip around that one idea. The framing is handheld and slightly off. The light is whatever an ordinary room has, with its own colour cast. The creator does one clear thing with the product, two or three beats, rather than holding a pose.
Pick the scene that matches what you sell: a bedroom vanity for beauty, a kitchen counter for food, a full-length mirror for apparel, a home desk for gadgets, an ordinary table for everything else. The creator is generated fresh on each run, so the same board does not hand you the same person twice.
A UGC video costs 2 credits per second, so an 8 second film is 16 credits. Video generation runs on paid plans. Your product is never redesigned: the shape, colours, materials and label text stay exactly as they are in your uploaded photo, in every frame.
3 credits per second. An 8.5 second film is 24 credits, 14 seconds is 42, and 16 seconds is 48. The rate does not change with resolution. Video generation is available on paid plans. Product video, the non-creator format, is a separate tool at 3 credits per second.
UGC stands for user-generated content: a clip that looks like a customer filmed it on their own phone rather than something a brand produced. It converts on TikTok, Reels and Shorts because it reads as a person rather than an advertisement. Shotova generates that format from one product photo, with a fictional creator holding your real product.
No. The creator is entirely fictional: an ordinary adult who does not exist, with a generic everyday appearance. That constraint is composed on the server and travels with every prompt, so the result cannot be a likeness of any real, famous or recognisable person. The creator is always clearly an adult.
A UGC video costs 2 credits per second at any resolution, so an 8 second film is 16 credits and 12 seconds is 24. Video generation is available on paid plans. The separate Product Video tool, which has no creator in frame, runs at 2 credits per second.
No. The finished file has no audio track. Speech means lip-sync, which is where this kind of generation visibly fails, and a synthetic person saying something about a product is a claim made by someone who does not exist. Add your own voiceover, caption or sound on the platform after you download the clip.
Yes. Every clip is vertical 9:16 with the top and bottom of the frame kept clear of anything important, which is where the platform interface sits. Download the MP4 and post it directly, or run it as a paid ad. Nothing is watermarked and no text is burned into the frame.