A logo maker for a small brand should produce a mark that survives one ink, a stamp, a dark background and a favicon. Shotova generates the wordmark, the monogram, the reversed version and the version on brand colour, then shows them where they will actually be used.
A mark that only works in full colour on white is a mark that breaks the first time it is printed. Everything here is designed to hold in a single ink first, because that is the condition most small brands actually print in.
One credit is one image and Starter is $12 for a hundred, so twenty directions cost about two pounds, against $300 to $800 for a freelance logo on a fixed rate in 2026. Take the direction that works to a designer to be drawn properly if you want it as vector artwork.
Give it the name, a line about what you sell and how it should feel, and the single ink colour. Concepts come back as a wordmark, a monogram or both, with the variants and applied examples.
No. The output is a high resolution image with a full commercial licence. For a mark you are committing to, take the direction you like to a designer to be redrawn as vector artwork, which is what a print supplier will ask for.
Because that is where a mark actually has to work: a stamp, an embossed card, a single-colour print on kraft, a favicon. A logo that needs a gradient to read is a logo that breaks the first time it is used.
One credit is one image and Starter is $12 for 100 credits, so about twelve cents a concept. The free plan includes 10 image credits a month.
Yes, and it is the part that matters. A mark looks different printed small on kraft than it does at 400 pixels on a screen, and seeing it in place catches one that is too fine or too clever.
Every image carries a full commercial licence. As with any logo, check the name and the mark for existing trademarks in your market before you build a brand on it.