Every ecommerce category is judged on a different set of product images. Apparel needs on-model shots, ghost mannequin fronts and a measurement image. Marketplace sellers need a pure white main image and the six secondary slots most listings leave empty. Beauty needs shade-accurate pack shots and a vertical ad on launch day. Home and furniture sell in a room rather than on a cutout, and food and drink sell as a square tile that has to read at thumbnail size.
Shotova starts from one photo of your product and produces the set your category actually sells with. Sixteen tools run on that single upload: studio shots, on-model images, ghost mannequin, angles, size charts, social posts, paid social ads, Pinterest pins, store banners, thank you cards, logos, packaging concepts, mockups, listing copy and two kinds of video. The product itself stays exactly as photographed in every one of them.
Images are one credit each, which is 12 cents on the Starter plan at $12 for 100 credits. Video runs on paid plans at 2 credits a second on Standard quality, so a 6 second listing clip is 12 credits. The free plan covers images, so you can run your own product through the workflow before paying for anything.
Fashion and apparel, marketplace and retail selling, beauty and skincare, home and furniture, and food and beverages are the five categories covered today, each with its own shot list on this page. The tools are not category-locked, so any physical product you can photograph works: the categories describe which set of images that product usually needs, not which ones are available to you.
The tools are the same sixteen. What changes is which of them you check. Apparel runs Virtual Model, Ghost Mannequin and Product Size Chart Image; food and drink runs AI Product Photography, Packaging Design and Social Media Ads; home runs lifestyle scenes, Product Mockups and Pinterest Pins. You pick them in one pass and every output comes from the same uploaded photo.
No. Product integrity is the first rule of every generation. Shape, colours, materials, proportions and label text stay identical to the photo you uploaded, in every image and every frame of video. That is what separates a product image from a generic AI picture of something similar to your product.
Yes. Amazon asks for a main image on pure white with the product filling at least 85 percent of the frame and no text, logos, watermarks or borders on it. The white background preset composes exactly that, and the angle tool fills the secondary slots that sit behind it. Amazon runs its own review, so nobody can promise you an approval, but the composition is the part that is usually wrong and it is the part this handles.
Each tool exports at the size its platform expects. Pinterest Pins come out at 1000 by 1500, which is the 2:3 ratio Pinterest recommends. Social Media Ads render at 1080 by 1920 for Reels, TikTok and Stories. Store banners export at the exact Etsy, Amazon and Shopify header pixel sizes, and size charts at 1600 by 1600.
One credit an image, which is 12 cents on the Starter plan at $12 for 100 credits. A ten-image listing set is about $1.20. Video is billed per second on paid plans at 2 credits a second on Standard quality, so a 6 second clip is 12 credits or $1.44 at the Starter rate.
No. One clear phone photo of the product is the whole requirement. There is no backdrop, no lighting kit, no tripod and no editing software. If the product is visible and reasonably lit in the photo you already have, that photo is enough.
Yes. Attach a reference image and the tools take the look from it: the lighting, the palette, the mood and the composition. You can type a description, attach a reference, or do both. A run needs one of the two, and the reference alone is enough.
Yes. These five are the categories with the clearest shot lists and the most sellers, so they went first. Each one is written to become a page of its own, and the links on this page already point at the anchor that will become its URL.