One credit equals one image on any tool. No complicated tiers, no tool-based pricing, no surprises.
All paid plans include a 7-day money-back guarantee. No questions asked.
$0/mo monthly / $0/mo yearly
10 credits, one time — Your first listing kit, on us
$9/mo monthly / $8.10/mo yearly
100 credits per month — For sellers who are just getting started
$29/mo monthly / $26.10/mo yearly
350 credits per month — For growing stores with new products regularly
$59/mo monthly / $53.10/mo yearly
800 credits per month — For high-volume sellers and agencies
| Feature | Free | Starter | Pro | Business |
|---|---|---|---|---|
| Credits per month | Free: 10, one time | Starter: 100 | Pro: 350 | Business: 800 |
| Product Photography | Free: yes | Starter: yes | Pro: yes | Business: yes |
| Virtual Model | Free: yes | Starter: yes | Pro: yes | Business: yes |
| Ghost Mannequin | Free: yes | Starter: yes | Pro: yes | Business: yes |
| Product Angles | Free: yes | Starter: yes | Pro: yes | Business: yes |
| Custom scene prompts | Free: yes | Starter: yes | Pro: yes | Business: yes |
| AI Video Ads (from 2 credits/sec) | Free: Paid plans only | Starter: yes | Pro: yes | Business: yes |
| Commercial licence | Free: yes | Starter: yes | Pro: yes | Business: yes |
| Priority generation speed | Free: no | Starter: no | Pro: yes | Business: yes |
| Brand kit | Free: no | Starter: no | Pro: yes | Business: yes |
| API access | Free: no | Starter: no | Pro: no | Business: yes |
| Dedicated onboarding | Free: no | Starter: no | Pro: no | Business: yes |
| Credit rollover | Free: no | Starter: no | Pro: no | Business: 200 credits |
| Top-up credits | Free: yes | Starter: yes | Pro: yes | Business: yes |
| Support | Free: Email | Starter: Email | Pro: Priority email | Business: Priority email |
Every image you generate costs exactly 1 credit, no matter which tool you use. Product photography, ghost mannequin, virtual model, product angles. They all cost the same. Video generation costs from 2 credits per second and is available on paid plans and with top-up credits. Your credits reset at the start of each billing cycle, except the free plan's one time allowance which is never reissued.
The main difference is how many credits you get each month. Free gives you a one time 10 credit allowance to try the platform, images and copy only. Starter gives you 100 credits at $9 per month. Pro gives you 350 credits at $29 per month and adds a brand kit. Business gives you 800 credits at $59 per month with 200 credit rollover, API access and a dedicated onboarding call.
Video generation costs from 2 credits per second in 720p. An 8 second video ad is 16 credits, 10 seconds is 20, and 15 seconds is 30, and 1080p is 3 credits per second. Video is available on all paid plans and with top-up credits, and every video is vertical 9:16 for Reels, TikTok, and Amazon.
All tools are included on every plan including the free plan.
You can buy a top-up at any time. $10 gives you 80 credits and $25 gives you 200 credits. Top-up credits never expire and work on every tool. You can also upgrade your plan and your new credits are added immediately.
Subscription credits reset at the start of each billing cycle. Business plan users get 200 rollover credits so unused credits carry forward instead of disappearing. Top-up credits never expire regardless of which plan you are on.
Brand Kit lets you save your preferred lighting style, scene settings and photography preferences so you do not have to set them up every time. It is available on Pro and Business plans. Great for sellers who want every product to look like it was shot in the same studio.
Business plan users can connect Shotova to their own systems via API. This lets you automate image generation, integrate with your store backend or build custom workflows for your catalog. Contact support to get your API credentials set up.
Yes. You can change your plan at any time. When you upgrade your new credits are added immediately. When you downgrade the change takes effect at the start of your next billing cycle.
Yes. You can generate your first listing kit free, no credit card required: AI product photos, ghost mannequin images, a model shot, product angles, a social creative, and your title and description. Video ads are available on paid plans and with top-up credits.
Yes. Every image you generate belongs to you. Full commercial rights are included on all plans including the free plan. Use your images on your store, in ads, on social media and anywhere else you sell.
All paid plans include a 7-day money-back guarantee. If you are not happy with Shotova in the first 7 days email support and we will refund you in full. No questions asked.
Yes. Paying yearly saves you over 10% and gives you a bonus month of credits for free. The billing toggle at the top of this page lets you switch between monthly and yearly to see the difference.