Category: Comparison, 9 min read
Shotova includes product video on every paid plan starting at $12 a month. Photoroom is a strong background and editing tool, and its Pro plan at $7.50 a month billed yearly already includes AI fashion models, but its video generator is only available on Max, which runs $34.99 billed monthly or $20.99 billed yearly. If you need photos plus video from one plan, Shotova gets you there at the entry tier.
| Shotova | Photoroom | |
|---|---|---|
| Entry paid price | $12/mo (Starter) | $7.50/mo Pro billed yearly ($12.99 billed monthly) |
| What the entry plan includes | Photos, video, models, ghost mannequin, copy, social assets | Background removal, batch editing, templates, AI fashion models at 1K |
| Images per month, entry plan | Up to 100 premium photos | Around 500 batch exports per month on Pro |
| Video, entry plan | Yes, up to 12 premium videos | No, video needs Max |
| Video length and audio | 4, 6, 8, 10 or 12 seconds, with audio | Max and above only, up to 50 generations |
| AI model shots, entry plan | Yes, Virtual Model | Yes, AI fashion models at 1K resolution |
| Do credits carry over | Starter and Pro reset every 30 days; Business rolls forward up to 200 | Export and AI-credit meters renew monthly |
| Purchasable top-ups | No | No |
| Commercial licence | Included on every image | Included on paid plans |
| Free tier | Yes, 10 credits a month, all image tools, no video | Free trial rather than a standing free plan |
Photoroom prices and plan gating verified September 2026. Photoroom does not publish prices on its own pricing page, so figures come from multiple independent sources that agree; the plan gating comes from Photoroom’s own published plan comparison.
Shotova includes product video on every paid plan starting at $12 a month. Photoroom is a strong background and editing tool, but its video generator is only available on Max, which runs $34.99 billed monthly or $20.99 billed yearly. If you need product photos plus video from one tool, Shotova gets you there at the entry tier. If you mainly need fast background swaps and batch editing across a big catalog, Photoroom is genuinely good at that specific job.
One thing worth saying up front, because a lot of comparison posts get it wrong: Photoroom’s AI fashion model feature is included on its entry Pro plan, not held back for higher tiers. The tier gap between the two products is about video, not about model shots.
Photoroom is a photo editing app built for speed at volume. Its core strength is background removal, and it is genuinely one of the fastest, cleanest tools for that specific job. If you are pulling a supplier photo and just need a clean white background in a few seconds, Photoroom does it well.
Beyond background removal, Photoroom has grown into a broader editing suite: templates, batch processing across hundreds of images at once, AI backgrounds, AI fashion models, and on the higher tiers a video generator. It runs on two separate meters, an export cap and an AI-credit pool, which means your real monthly cost depends on which tools you actually use and how much you export, not just the plan price on the page.
Photoroom is at its best for a seller who already has product photos and needs to edit and format a lot of them fast. It is less built for a seller who is starting from one photo and needs the whole listing generated from scratch.
Shotova is an AI product photography and video tool built around one idea: you upload one photo of your actual product, and it generates everything your store listing needs from that single source. Studio photos, a model wearing your product with a fully synthetic model, the ghost mannequin effect for apparel, product angles, and a director-driven product video, all built from the same upload, all keeping your product looking like your product.
The tools run to sixteen now: AI Product Photography, Virtual Model, Ghost Mannequin, Product Angles, Size Chart, Listing Copywriter, Social Media Post, Social Media Ads, Pinterest Pins, Banners, Thank You Cards, Logos, Packaging, Mockups, Product Video, and UGC Video. Video comes in two qualities, Standard at 2 credits per second and High quality at 3 credits per second, in lengths from 4 to 12 seconds, with audio included.
Where Photoroom edits a photo you already have, Shotova generates the photo, the model shot, and the video from one upload. That is the actual difference, not a marketing line.
At the entry tier, Photoroom Pro is cheaper on the sticker price: $7.50 a month billed yearly, or $12.99 billed monthly. Shotova Starter is $12 a month.
The sticker price is not comparing the same thing, though the gap is narrower than it first looks. Photoroom Pro at $7.50 gets you background removal, batch editing, templates and AI fashion models. What it does not get you is video. Shotova Starter at $12 gets you 100 credits, which is up to 100 premium photos or up to 12 premium videos, your choice, from the same plan. If you want Photoroom to do video, you need Max, at $20.99 a month billed yearly or $34.99 billed monthly, nearly triple the entry price.
So the honest answer: if you need background removal and model shots but no video, Photoroom Pro is the cheaper option and it is not close. If you need photos and video, Shotova’s entry tier already includes both, and Photoroom’s cheapest video-capable plan costs more than Shotova’s.
Shotova’s video is built specifically for product listings: a director-driven product video with multiple shots, generated from your actual product photo, with audio, in lengths from 4 to 12 seconds. An 8 second Standard video runs 16 credits, about $1.92 on the Starter plan.
Photoroom’s video generator lives on Max and above, where the plan includes up to 50 generations a month. Photoroom does not publish which underlying video model it uses, so there is no fair quality comparison to make beyond what is visible in the output itself. What is comparable is access: on Shotova, video is available the moment you are on a paid plan at all. On Photoroom, you need the plan that costs nearly three times the entry price before video is an option.
Yes, and on the entry plan. Photoroom’s AI fashion models are included on Pro at 1K resolution, with higher resolutions and much larger generation allowances on Max and Ultra. Several comparison posts claim this feature is gated to higher tiers; it is not, and it is worth correcting because it is one of the places Photoroom is genuinely strong at a low price.
Shotova’s Virtual Model also works from the entry tier up, generating your actual product on a fully synthetic model with full commercial rights and no photoshoot. On this specific feature the two products are close in access, and the choice comes down to output quality on your own product rather than to plan gating. Generate a model shot on both with the same photo before deciding.
Both platforms expire unused credits, just on different schedules. Shotova Starter and Pro credits reset every 30 days, and whatever is unused does not carry forward. Business is the exception, with up to 200 credits rolling into the next month. Photoroom export and AI-credit meters also renew monthly rather than accumulating.
Neither company sells purchasable top-up credits, which is worth stating plainly since it is a genuine point of parity, not a place either one wins. If you are planning around a lighter month, budget for it on both platforms.
If your workflow is already built around having product photos and you need to remove backgrounds, batch-process hundreds of images fast, and apply templates at scale, Photoroom is a strong, mature tool for exactly that job. Sellers managing a large catalog who mainly need consistent white backgrounds and fast exports will get real value out of it.
The Pro tier is a genuinely good deal at $7.50 a month billed yearly if video is not part of your workflow, because it includes the AI fashion models as well as the editing suite. That is a lot of capability for the price, and pretending otherwise would not help anyone choosing between these two.
If you are starting from one photo per product and need the studio shot, the model shot, the video, and the listing copy generated from that single upload, Shotova is built for exactly that. Sellers who do not have a photographer, do not have a model, and do not want to manage separate tools for photos versus video get the whole pipeline from one plan starting at $12 a month.
If all you genuinely need is background removal and model shots at high volume with no video, Shotova is not the cheaper option at the entry tier. Photoroom Pro is. Worth being straight about that.
Say you need 8 product videos a month, each 8 seconds, Standard quality. On Shotova that is 8 videos at 16 credits each, so 128 credits. That does not fit the Starter plan’s 100 credits, so this particular workload wants the Pro plan at $29 a month for 400 credits, which leaves 272 credits for photos on top. If 6 videos a month is closer to your real volume, that is 96 credits and it does fit inside Starter. Per video, the cost in credits is about $1.92 on Starter and about $1.16 on Pro.
On Photoroom, those 8 videos are not possible on Pro at all, since video is not included until Max. You would need Max at $20.99 a month billed yearly, which includes up to 50 video generations, and Photoroom does not publish a fixed per-video credit cost the way Shotova does, so the real cost per video depends on your specific consumption that month.
Yearly billing: Shotova Starter comes to $115.20 for the year, which is 20 percent off plus a month of credits free. Photoroom Pro billed yearly comes to $90 for the year, but that is the no-video tier. Comparing plans that actually include video, Shotova Starter at $115.20 a year against Photoroom Max at roughly $251.88 a year, Shotova is the cheaper way to get both photos and video in one plan.
For background removal and model shots alone, Photoroom Pro is cheaper at $7.50 a month billed yearly. For photos and video together, Shotova is cheaper: Starter at $12 a month includes both, while Photoroom needs its Max plan at $20.99 a month billed yearly just to get video at all.
Yes, but only on Max and above, not on the entry Pro plan. Max includes up to 50 video generations a month. Shotova includes video on every paid plan starting at $12 a month.
Yes, and on its entry Pro plan, at 1K resolution, with higher resolutions and larger allowances on Max and Ultra. Shotova’s Virtual Model is also available from its entry Starter plan, so on this feature the two are close in access and the decision comes down to output quality on your own product.
Shotova has a free plan giving 10 credits a month across all image tools, with no video and no card required. Photoroom offers a free trial rather than a standing free plan, and reserves its AI generation tools for paid plans.
Yes, both. Shotova Starter and Pro credits reset every 30 days; Business rolls forward up to 200. Photoroom export and AI-credit meters also renew monthly rather than banking unused capacity. Neither platform sells purchasable top-up credits.
Photoroom edits photos you already have, fast, at volume. Shotova generates the photo, the model shot, and the video from one upload of your actual product, all in the same plan. The clearest plan-level difference is video, which Shotova includes at its entry tier and Photoroom gates to Max.
Photoroom plan feature gating: photoroom.com/pricing, plan comparison table, checked September 2026. Video generator listed on Max and Ultra only; AI fashion models listed on Pro at 1K resolution.
Photoroom prices: photoroom.com does not render prices on its public pricing page, so figures are taken from multiple independent pricing summaries published in 2026 that agree on Pro $12.99 monthly / $7.50 annual, Max $34.99 monthly / $20.99 annual, Ultra from $99 monthly / $82.50 annual.
Shotova prices and credit costs: shotova.com/pricing, checked September 2026.