Category: Comparison, 9 min read
Shotova generates AI product video directly from a photo of your actual item, at about $1.92 for an 8 second film. Creatify generates avatar-led UGC-style ads from a product URL, and a comparable quality ad runs $6.60 to $7.80. If you want a video that shows your real product, Shotova gets you there for roughly a quarter of the cost. If you want a talking-head spokesperson pitching your product for paid social, Creatify is built specifically for that job.
| Shotova | Creatify | |
|---|---|---|
| Entry paid price | $12/mo (Starter) | $39/mo (Starter) |
| What the entry plan includes | Photos, video, models, ghost mannequin, copy, social assets | 100 credits a month, watermark removal, 300 AI actors, 200+ ad templates |
| Video source | Your uploaded product photo | Product URL, scraped page content |
| Video format | Director-driven multi-shot product film, with audio | Avatar-led UGC-style ad, spokesperson format |
| Cost per video | 16 credits for an 8 second Standard film, about $1.92 on Starter | 2 to 20 credits by length and quality; a comparable quality ad runs up to 20 credits, about $7.80 on Starter and $6.60 on Pro |
| Credit reset | Starter and Pro reset every 30 days; Business rolls forward up to 200 | Rolling two-month cycle |
| Custom avatars | Not applicable, all models fully synthetic and included | Pro plan ($99/mo), 3 included |
| Direct ad launch to Meta and TikTok | No | Yes, on Pro |
| Free tier | Yes, 10 credits a month, no video | Yes, 10 credits, about 2 watermarked video ads |
Creatify prices and plan gating verified September 2026 against creatify.ai/pricing and Creatify help documentation. Creatify Pro rose from roughly $49 earlier in 2026; several older comparison pages still cite the outdated figure.
Shotova generates AI product video directly from a photo of your actual item, at about $1.92 for an 8 second film. Creatify generates avatar-led UGC-style ads from a product URL, and a comparable quality ad runs $6.60 to $7.80. If you want a video that shows your real product, Shotova gets you there for roughly a quarter of the cost. If you want a talking-head spokesperson pitching your product for paid social, Creatify is built specifically for that job.
Creatify is an AI video ad platform built for performance marketers. You give it a product URL, Shopify, Amazon, or any ecommerce page, and it generates a short-form video ad using an AI avatar, an automated script, and the product details it scraped from your page. It is aimed squarely at paid social: the output is meant to go straight into a Meta or TikTok ad account, not sit on a product listing page.
At Pro, Creatify adds real performance marketing tools most competitors do not have: a competitor ad tracker pulling from a database of over 10 million Meta ads, an ad launcher that pushes finished videos directly to Meta and TikTok, and an AI media buyer covering Meta, Google, TikTok, and AppLovin. If you are running avatar-led UGC ad variations at volume and testing them in paid social, that combination is genuinely hard to find bundled together elsewhere.
Creatify has also been narrowing its focus recently. It discontinued its AI Shorts, Product Video, and Video Translation features at the end of May 2026, still reachable by direct link but no longer supported products. Its current core product is the avatar-led ad format, not a product film generated from your own photo.
Shotova is an AI product photography and video tool built around one photo in, everything your listing needs out. Upload one photo of your actual product, and Shotova generates the studio shots, a model wearing it, and a director-driven product video, multiple shots, built from that same image, with audio, keeping the product looking like your actual product rather than a generic stand-in.
The Product Video tool produces films in lengths from 4 to 12 seconds, in two qualities: Standard at 2 credits per second with audio, and High quality at 3 credits per second. UGC Video covers the shorter, more casual format, starting from 6 seconds. Sixteen tools live on the same plan, including Virtual Model, Ghost Mannequin, Product Angles, and Listing Copywriter, all working from the same uploaded photo.
Where Creatify puts a synthetic spokesperson in front of your product, Shotova puts your actual product in front of the camera. Different job, different output, worth being clear about which one you actually need before comparing prices.
At the credit level, Shotova is meaningfully cheaper for a comparable-quality finished video. An 8 second Standard film costs 16 credits, about $1.92 on the Starter plan.
Creatify credits run 2 to 20 per ad depending on length, avatar choice, and model quality. The 2-credit end produces a shorter, lower-fidelity result; a quality ad closer to what Creatify shows in its own demos runs toward the 20-credit end. On Starter at $39 for 100 credits, that is $0.39 per credit, so a 20-credit quality ad costs roughly $7.80. On Pro at $99 for 300 credits, the per-credit rate drops to $0.33, putting the same quality ad at about $6.60.
A comparable quality video costs 3 to 4 times more on Creatify than on Shotova.
Yes, on both, just on different schedules, and it is worth being straight about that rather than pretending one side has it solved.
Shotova Starter and Pro credits reset every 30 days, and unused ones do not carry forward. Business is the exception, with up to 200 credits rolling into the following month. Creatify credits run on a rolling two-month cycle, also lost if unused. Neither platform sells purchasable top-up credits.
Neither reset schedule is generous to a genuinely uneven usage pattern. The real question is not which one expires, it is what you are paying per finished video when you do use them, and that gap is where the Shotova advantage actually lives.
Partially, and it is worth being precise about what that means. Creatify pulls your product images, name, and description from the URL you give it, and the avatar references those details in the generated script. What you do not get is a video showing your actual physical product on screen the way a photograph would, since the video is built around the AI avatar as the presenter, not around your product photo as the subject.
Shotova works the other way around. The product in the video is generated directly from your uploaded photo, same shape, same color, same label text, shown as the actual subject of the film rather than referenced by an avatar standing near it.
Neither approach is wrong, they are built for different formats. A talking-head UGC ad genuinely benefits from a presenter. A product listing video genuinely benefits from showing the real product.
If your workflow is paid social advertising specifically, avatar-led UGC-style ads, and you want to batch-test variations, launch them straight to Meta and TikTok, and track what competitors are running in the same category, the Creatify Pro tier bundles that in a way few other tools do. Performance marketers running a real ad testing program will get genuine value from the media buyer and competitor tracker specifically.
If what you need is a video of your actual product, for a listing page, a product detail video, a social post, or an ad that shows the real item rather than a synthetic presenter describing it, Shotova costs about a quarter as much per finished video and starts at $12 a month.
If you specifically need avatar spokespeople and direct-to-platform ad launching for paid social at volume, Shotova is not built for that job, Creatify is.
Say you need 10 finished ad-style videos a month, at a quality level comparable to the Creatify demo output.
On Creatify Starter, 100 credits at 20 credits per quality ad gets you 5 videos before you run out, which is not enough, so you would need Pro at $99 a month for 300 credits, enough for 15 such videos, at roughly $6.60 each.
On Shotova, 10 films at 16 credits each is 160 credits. The Starter plan 100 credits is not quite enough on its own, but Pro at $29 a month gives you 400 credits, more than double what 10 films require, with plenty left over for photos or model shots, at $1.92 per film.
Same volume, Shotova Pro at $29 a month against Creatify Pro at $99 a month, a little over three times the price for the same number of videos.
For a comparable quality video, yes, by roughly 3 to 4 times. A Shotova Standard film runs about $1.92 on Starter. A comparable quality Creatify ad runs $6.60 to $7.80 depending on plan.
Yes, both. Shotova Starter and Pro credits reset every 30 days; Business rolls forward up to 200. Creatify credits run on a rolling two-month cycle. Neither sells purchasable top-ups.
It scrapes your product name, images, and description from a URL and has an AI avatar reference them in the script, but the subject of the video is the avatar, not your physical product on screen. Shotova generates the video directly from your product photo, with the product itself as the subject.
Creatify discontinued its dedicated Product Video feature, along with AI Shorts and Video Translation, at the end of May 2026. They are reachable by direct link but no longer supported. Its current core product is avatar-led UGC-style ads.
Both have one. The Shotova free plan gives 10 credits a month across all image tools, with no video and no card required. The Creatify free plan also gives 10 credits, enough for about 2 watermarked video ads.
Creatify, if you are running avatar-led UGC ads at volume, since its Pro tier includes direct ad launching to Meta and TikTok plus a competitor ad tracker. Shotova does not launch ads directly, it generates the product content you would use in your own ad creative.
Creatify plans and gating: creatify.ai/pricing, checked September 2026. Free $0 with 10 credits and watermarked exports, Starter $39 with 100 credits, Pro $99 with 300 credits, Enterprise custom. Custom avatars, Ad Launcher for Meta, TikTok and AppLovin, and the Competitor Ad Tracker are Pro features.
Creatify credit range and expiry: 2 to 20 credits per video ad depending on length, avatar and model quality, on a rolling two-month expiry. Creatify publishes no flat per-video rate; the range comes from Creatify documentation and independent pricing summaries that agree.
Creatify feature sunset: AI Shorts, Product Video and Video Translation retired at the end of May 2026 per Creatify help documentation, reachable by direct link but unsupported.
Shotova prices, credit costs and reset behaviour: shotova.com/pricing and lib/utils/credits.ts processMonthlyReset, checked September 2026.