What size should TikTok Shop product images be?

TikTok Shop's guidance asks for a main image larger than 600 by 600 pixels. That is a floor rather than a target, so shoot considerably larger. The same guidance asks for a sharp, high-quality image on a high-quality background, with white recommended.

Does TikTok Shop require a white background?

It recommends one. The guidance says the first image should use a high-quality background and recommends white. A main image that fails the background rule is marked as a Poor listing trait, so white is the safe default for the main image. Secondary images can show the product in use.

How many images does a TikTok Shop listing need?

At least five to reach the Good tier, along with a quality title, a structured description and the category attributes. The only nine in TikTok's listing quality guidance is the maximum number of images inside a single collage, so check your category's upload form for its own per-listing limit.

Can I use AI-generated images on TikTok Shop?

TikTok's listing guidance says digital renderings are not allowed and does not define the term, so avoid 3D renders or mockups standing in for a real product. Images made from a real photo of the product you ship, and accurate to it, are on safer ground. Any image showing a realistic AI-generated person needs TikTok's AIGC label under its community guidelines.

Should TikTok Shop product photos look native or polished?

The main listing image should be clean and polished: TikTok's guidance asks for a sharp product on a high-quality background, preferably white, with no text, watermark, border or sticker. The native, filmed-by-a-person look belongs in the videos and LIVE content that bring shoppers to the listing.

Can I put a discount badge on my TikTok Shop main image?

No. TikTok's guidance says images should carry no marketing or promotion stickers, and the main image should carry no text, logos, watermarks or borders. Put the offer in the listing's price and promotion settings, or in your video, instead of on the photo.

TikTok Shop Product Photography: What Works (2026)