Is AI generated product photography allowed on Amazon?

Yes. Amazon's product image guide requires images to accurately represent the product, and the main image to be on pure white with the product at 85 percent of the frame. Since July 27, 2026, an image or video showing a photorealistic person generated entirely by AI must carry the keyword contains-synthetic-performer in its XMP dc:subject field. A generated image with no people needs no tag.

Is AI generated product photography allowed on Etsy?

Yes, with conditions. Etsy's listing image requirements ask for original photos of the actual product, not renderings, and allow computer-generated mockups in additional listing images. Separately, an item created with AI must be disclosed in the listing description. Lead with a real photo of the item and use AI for the slots after it.

Are AI-generated product images legally compliant for marketplace listings?

On the marketplace side, yes, if the image shows the real product accurately and carries any tag or metadata the platform asks for: Amazon's synthetic performer keyword for AI people, and AI metadata for Google Shopping. In the EU, the AI Act's transparency rules apply from August 2, 2026, and in the US the FTC treats a misleading AI image like any other misleading ad. This is not legal advice.

Do I have to disclose that my product photo is AI generated?

It depends on the platform and what the image shows. Amazon requires a metadata tag only when the image shows a photorealistic AI person. Google Shopping requires AI metadata on every generated image. Etsy requires disclosure when the item is made with AI, and TikTok requires a label on realistic AI content. eBay, Walmart and Shopify publish no AI disclosure rule.

Will Amazon, eBay and Google Shopping accept AI-generated product images?

Yes, as long as the image meets each platform's normal image rules and shows the item you sell. Add the contains-synthetic-performer tag on Amazon when an AI person appears, and keep the AI metadata in the file for Google Shopping. eBay has no AI rule and even offers AI-generated backgrounds in its own listing tool.

Is AI product photography good enough to sell on Amazon and Shopify?

Yes, when it starts from a real photo of the product and is checked against the item before upload. Listings get into trouble when the generated image drifts from the product: a shifted color, redrawn label text or changed proportions. Hold every image next to the product before it goes live.

Does an AI image need a visible label on the picture?

No marketplace asks for a visible label on a product photo, and on an Amazon main image text is not allowed at all. Amazon's tag and Google's metadata sit inside the file, and Etsy's disclosure goes in the listing description.

Is AI Product Photography Allowed on Amazon and Etsy? 2026