A listing copywriter turns a product photograph and a short list of facts into the copy a marketplace listing needs: the title, the feature bullets and the description. The photograph supplies the shape, the material and the finish; you supply the size, the contents and whatever makes it different.
The format changes with the platform, because the platforms are not the same job. Amazon wants a long keyword-led title and capitalised bullet leads. Etsy rewards a human first line. Shopify wants prose. The same paragraph pasted into all three does none of them well.
Copy comes back inside the character limit for the field it is going into, so a title does not truncate mid-word on a phone. One credit is one generation and Starter is $12 for a hundred, so a listing costs about twelve cents against $45 to $85 an hour for a freelance writer in 2026.
Upload the product photo, add the facts the photo cannot show such as size, materials and what is in the box, and pick the platform. The title, bullets and description come back formatted for that marketplace and ready to paste.
Yes, because they are different jobs. Amazon takes a long keyword-led title and capitalised bullet leads. Etsy rewards a human opening line. Shopify wants prose that reads like a brand. The platform you choose changes the length, the structure and the tone.
It writes from the photo and the facts you give it, so the more you supply the less it has to infer. Always read the output before publishing: a claim about a material or a certification is yours once it is on your listing, whoever drafted it.
Yes. Copy is generated inside the limit for the field it is going into, so a title does not get truncated mid-word on mobile, which is where most listings are actually read.
One credit is one generation, and Starter is $12 for 100 credits, so about twelve cents a listing. The free plan includes 10 credits a month. A freelance copywriter runs $45 to $85 an hour at mid level in 2026.
Yes, and that is often the highest value use. Most stores have a long tail of SKUs that got a title and nothing else, and rewriting those is the kind of job that never gets scheduled because it is dull rather than because it is hard.
Yes. The title is the highest leverage field in a listing and the first draft is rarely the best, so generating three and choosing between them takes a minute and is worth more than agonising over one.
It is written from your photo and your facts each time, so two sellers with different products get different copy. It is still worth reading and editing: your voice is the part no generator supplies.