UGC stands for user generated content: video that looks like a customer filmed it on a phone rather than a brand shooting an advert. It is handheld, lit by whatever light is in the room, and shot at arm's length, and buyers trust it because it reads as a recommendation rather than a campaign.
Shotova generates that footage from your product photo and a short brief. Choose the format, the presenter and the room, and you get a vertical clip with your product in frame and in focus, without casting anyone, writing a brief for them or posting a sample.
The presenter stays consistent between runs, so a set of clips looks like one creator rather than five strangers. Every film is vertical 9:16 at 4, 6, 8, 10 or 12 seconds, delivered as an MP4. Video runs on paid plans at 2 credits per second on Standard quality and 3 on High.
A UGC video is footage that looks like a real customer filmed it on their phone: handheld, lit by the room, shot close. It is used in paid social because it reads as a recommendation from a person rather than an advert from a brand.
A product video is a controlled shot of the item itself, usually on a clean surface with studio lighting. A UGC video puts a person in frame using the product in an ordinary room, and the imperfect handheld look is the point rather than a compromise.
No. The presenter, the room and the format are generated from your brief, so there is nobody to cast, brief, ship a sample to or wait on. That also means you can test five different hooks in an afternoon instead of one per creator per week.
Yes. The presenter is held consistent between runs so a series of clips reads as one creator rather than five different people, which is what makes a set of ads look like a campaign instead of stock footage.
The three that carry most paid social: a product demo or swatch to camera, a talking testimonial where the creator recommends the product, and an overhead unboxing showing hands opening the parcel. Each is a different brief, not a different tool.
The same per-second rate as any Shotova video: 2 credits a second on Standard quality and 3 on High, on paid plans. A 6 second Standard clip is 12 credits, under two dollars on the Starter plan, against a typical creator fee in the hundreds.
TikTok, Instagram Reels, YouTube Shorts and paid social ad accounts. Every clip is vertical 9:16 with the top and bottom kept clear for platform interface, delivered as an MP4 you can upload directly.